The purpose of the BLP is to provide students with experience-based learning opportunities by placing them with established firms or companies. The program:
- Helps bridge the gap between theory and practice by providing insight into how businesses operate;
- Assists firms in achieving goals through the contributions of ideas and managerial assistance provided by the students;
- Provides an additional avenue for building a mutually beneficial relationship between the College of Business and the business community; and
- Assists students in making career choices.